Anne-Isabelle is our CEO and heroic leader, and it is through her tenacity and passion that Eleven
Arches has translated from a dream to reality. Anne-Isabelle joined the Auckland Castle Trust in December
2012 to conduct the feasibility studies for a Puy du Fou style visitor attraction, adding over time three
other of the Trust’s projects under her direction. She created Eleven Arches with Jonathan Ruffer in 2013
and in early 2014 set it up as a separate entity to further its development.
Before coming north, she had led a successful career in the City spanning more than 13 years in various
senior marketing, sales and strategy roles in leading global investment banks (Goldman Sachs, UBS, Brown
Brothers Harriman), including 11 years on the US Stock market. Anne Isabelle retrained at Chelsea College of
Arts and became CEO of Designed to Live In, an interior design and space modelling consultancy in 2010,
applying her interests in contemporary architecture and design to create bespoke and stunning interiors.
Deputy Executive Producer
Our ‘borrowed’ brain from Puy du Fou brings with him from France a wealth of show experience. Damien is
a seasoned executive show producer with more than 15 years of experience in entertainment projects around
the world, from design to engineering and production.
He was recruited by Walt Disney Imagineering to be in charge of the “Moteur Action Show” in EuroDisney,
for the opening of the 2nd Walt Disney Studios park. He then went on to set up his own company in 2007
specialising in sets and scenography. Damien became a volunteer for the Cinéscénie in Puy du Fou in 2000;
starting as a member of the technician team where he stayed for 7 years.
Volunteering led to him joining Puy du Fou International full time as a project manager in 2012 to
produce their first show outside of France in Efteling (Holland), Europe’s 3rd theme park. Damien has
relocated to Binchester with his wife and 2 children, aged 9 and 4- also now Puyfolais converts to the
Eleven Arches show.
Simon is Eleven Arches’ first Technical
Director who marries experience of technical systems within the traditional theatre and entertainment venues
with a passion for totally unique scenic elements and special effects.
With over 25 years’ experience in the theme park and entertainment industry he brings a wealth of
experience. Previously Technical Manager within the entertainment department at Alton Towers Resort, Simon
was responsible for the technical management of large scale special events including the annual fireworks
shows, Scarefest and the Christmas events. More recently Simon worked as Solutions Architect within the
engineering team at Holovis International, a company that specialises in technical systems for large theme
parks and visitor attractions worldwide.
Executive Assistant to the Chief Executive
Having trained and gained qualifications in Travel and Tourism Alyson worked in the tourism industry for
a number of years. She then diversified, had a change of career and began working in the Cement Industry.
Now she has returned to where her heart lies, the Tourism Industry, and has quickly made herself
indispensable to Eleven Arches’ success. Always with a smile on her face, and with a work output that leaves
everyone else breathless, Alyson is very much the rock that holds the team together. Having lived in the
local area all her life she is passionate about building a better future for local people and is keen to
develop ways of working together on such a fantastic, and awe inspiring project that will have a lasting
impact on communities and individuals.